We didn’t join the shilajit trend. We started it.
Years before the category exploded across social media, we were already sourcing authentic Altai resin and publishing what others prefer to photoshop. This is how we got here, and where we’re headed next.
“Natural Shilajit changed my life, and it’s an honor to be part of your wellness journey.”
Our founder, Andrey Kono, began this journey in 2014 with a single commitment: to share the real benefits of shilajit.
After relocating to the U.S. and feeling the effects of nutrient-poor modern diets firsthand, he went searching for a natural, potent answer, and found it in the resin of the Altai Mountains.
We built Natural Shilajit™ the opposite way to the market: real Altai resin, public batch testing, and verification you can actually check.
Our numbers are
the receipt.
A decade of real resin, in figures, based on verified sales, lab reports, and customer feedback collected since 2014. Not marketing.
* Final customer number pending verification. Figures reflect verified sales, third-party lab reports, and customer feedback since 2014.
How we got here,
and where we’re going.
Every milestone since the first jar. The line grows as you scroll, and the future is just getting started.
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2014The first jar
Our very first jar left the bench, a package we’ve since refined eight or nine times into the design you hold today.
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2015Shilajit Matcha
A shilajit-infused matcha green tea that early customers loved, later retired for its stubbornly short shelf life.
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2015NutriHoney
Honey sticks dosed with shilajit, dreamed up after we couldn’t stop reaching for coffee-bean honey sticks.
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2016Erewhon
We earned a place on the shelves of Erewhon’s iconic Beverly Blvd store, then rolled out across every Los Angeles location.
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2016First event
We packed a table and showed up at our very first offline event, meeting the people behind the orders face to face.
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2016First retail shelf
Our resin earned its spot in its first independent retail store, well beyond the Erewhon shelves.
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2017First press
A magazine featured us for the first time, a sign the story was finally travelling beyond our own customers.
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2019Skincare line
We formulated a shilajit skincare line. It was quietly beautiful, but we discontinued it once the costs stopped adding up.
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2019On television
Our first television appearance put Altai resin in front of an audience that had never heard the word shilajit.
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2021Capsule form
We introduced Natural Shilajit in easy-to-dose vegetarian capsules, the ritual without the spoon.
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2022Samadhi Tonic
We released Samadhi Tonic, a sippable daily blend, then paused it over a packaging problem we refused to ship around.
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2023Functional mushrooms
We grew beyond resin into a functional mushroom line, widening the daily ritual we’d built our name on.
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2024Shilajit Tablets
In 2024 we found a way to sun-dry our Altai resin into clean tablets, so the daily ritual could finally travel with you. No scooping, no weighing, just the same resin in a pocket-sized form.
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2026Shilajit Gummies
In 2026 we launched our first Shilajit Gummies, blending the resin with maca root and ashwagandha. It became our most approachable product yet, made for people who wanted the daily habit to actually taste good.
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2030Wellnest.Spa
Our dream is a place where you can simply dissolve into your own body, slow right down, and regenerate. That’s our ultimate goal, the kind of spa we’ve always longed for.
I won’t tell you I climbed a mountain to collect your shilajit. I’d rather show you verifiable lab results.
shilajitSince 2014
I’ve been in the shilajit business since 2014, long before the category exploded across social media.
I watched dozens of brands appear with the same packaging and the same “16,000 feet” stories. By 2024 the market was flooded with runny syrups, private-label shortcuts and manufactured social proof.
We built Natural Shilajit™ the opposite way: real Altai resin, public batch testing and molecular verification you can actually check. Nearly $18,000 invested with Eurofins.
Raise the standard for a whole category. One verified batch at a time.
Most of the shilajit market sells mystery. We sell traceable Altai resin, public lab reports, and a lot number you can check yourself, then let the resin earn the rest.