Privacy Policy

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, make a purchase, subscribe to emails or SMS messages, contact support, or otherwise interact with us.

We may collect the following categories of information:

• Contact information, such as name, email address, phone number, billing address, and shipping address.
• Order information, such as products purchased, order number, order value, discounts, shipping method, subscription status, returns, refunds, and customer service history.
• Payment-related information, such as payment method type, transaction identifiers, fraud checks, AVS/CVV results, chargeback or dispute information, and limited card details provided by payment processors. We do not store full payment card numbers.
• Account and subscription information, such as customer account ID, subscription contract ID, selling plan, billing frequency, next billing date, cancellation status, pause/skip history, and subscription communications.
• Device and usage information, such as IP address, browser type, device identifiers, user agent, referring URLs, pages viewed, cart activity, checkout events, approximate location, cookie identifiers, and analytics data.
• Communications, such as emails, chats, SMS messages, reviews, survey responses, support tickets, phone notes, attachments, and any information you provide when contacting us.
• Diary information, if you choose to use Ritual 60, our optional daily diary: your check-ins, your own 1 to 5 ratings of sleep, energy, mood and your goal, optional notes, and the streak, points and achievements they earn (see section 12).
• Consent and policy records, such as checkbox acknowledgements, policy versions, timestamps, IP address, user agent, checkout session ID, and records showing which terms were displayed and accepted.

We use personal information to:

• Process orders, payments, shipping, returns, refunds, subscriptions, and customer accounts.
• Provide customer support and respond to questions, complaints, refund requests, delivery issues, cancellation requests, and billing questions.
• Send transactional messages, including order confirmations, shipping updates, subscription confirmations, renewal reminders, receipts, cancellation confirmations, refund updates, and policy notices.
• Prevent fraud, verify transactions, review high-risk orders, protect customers, protect our business, and maintain payment processor compliance.
• Prepare, submit, manage, or respond to payment disputes, chargebacks, inquiries, carrier claims, fraud claims, legal claims, and regulatory requests.
• Improve our website, products, advertising, customer experience, fulfillment, and support.
• Send marketing emails, SMS messages, or advertising where permitted by law and your consent preferences.
• Comply with legal, tax, accounting, safety, regulatory, and payment network obligations.

We use cookies, pixels, tags, SDKs, and similar technologies to operate the website, remember preferences, analyze traffic, improve checkout, measure advertising, prevent fraud, and personalize content or ads.

You can control cookies through your browser settings and, where available, our cookie banner or privacy preference tools.

Blocking some cookies may affect website functionality.

If required in your region, we will request consent before using non-essential cookies or similar technologies.

We may disclose personal information to:

• Shopify and other ecommerce, hosting, checkout, analytics, customer privacy, and website service providers.
• Payment processors, banks, card networks, fraud prevention providers, dispute platforms, subscription platforms, shipping protection providers, and financing or payment partners.
• Shipping carriers, fulfillment providers, warehouses, customs brokers, and delivery partners.
• Customer support, email, SMS, review, loyalty, and marketing providers.
• Professional advisors, auditors, insurers, legal counsel, accountants, and compliance providers.
• Government authorities, regulators, courts, law enforcement, payment networks, or other parties when required or permitted by law.
• Successors or potential successors in connection with a merger, acquisition, financing, reorganization, sale of assets, or business transfer.

We may disclose order, consent, communication, payment, policy, and delivery evidence to banks, card networks, payment processors, and dispute platforms if a chargeback, inquiry, refund claim, fraud claim, or payment dispute is opened.

We do not sell personal information for money.

Some privacy laws define "sale," "sharing," or "targeted advertising" broadly enough to include certain advertising, analytics, pixels, or marketing activities.

Where required, you may opt out of sale, sharing, or targeted advertising through our privacy choices link, cookie banner, or by contacting us at support@naturalshilajit.com.

We also honor Global Privacy Control or similar legally required opt-out preference signals in regions where they apply and where our systems can recognize them.

Depending on where you live, you may have the right to:

• Access or know the personal information we collect about you.
• Request correction of inaccurate personal information.
• Request deletion of personal information.
• Request a copy of personal information.
• Opt out of sale, sharing, targeted advertising, or certain profiling.
• Limit the use or disclosure of sensitive personal information where applicable.
• Withdraw consent where processing is based on consent.
• Appeal a privacy rights decision where required by law.

To exercise privacy rights, contact support@naturalshilajit.com.

We may need to verify your identity before completing a request.

You can unsubscribe from marketing emails by using the unsubscribe link in the email.

You can opt out of marketing SMS messages by replying STOP or following the instructions in the message.

Even if you opt out of marketing, we may still send transactional or service messages about orders, subscriptions, shipping, payments, refunds, cancellations, account security, or policy updates.

We keep personal information for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer support, subscription management, fraud prevention, dispute handling, legal compliance, tax/accounting requirements, payment network rules, and business records.

Chargeback, fraud, payment, policy consent, and delivery records may be retained as needed to prevent fraud, handle disputes, comply with payment network requirements, and establish or defend legal claims.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No system is perfectly secure, and we cannot guarantee absolute security.

Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child provided us personal information, contact us so we can review and delete it where required.

We are based in the United States and may process information in the United States and other countries where our service providers operate.

These countries may have privacy laws different from your country.

Ritual 60 is an optional daily diary for our customers. When we invite you, we prepare your diary with the name, e-mail address and product of your order, so your personal link opens it. Your check-ins, ratings and notes are saved only after you open it and press "I'm in". If you use it, we collect:

• Your daily check-ins: whether you took your product that day, how you took it (for example with water or tea), and the local date and hour of the check-in.
• Your own ratings from 1 to 5 of your sleep, energy, mood and the goal you chose, and any notes you choose to write.
• Your program, if you set one: the one or two goals you pick on your diary page or, if you took our quiz, the goals that match your quiz answers, the daily habits you tick, and any starting ratings you give. We use them only to show you your own program on your diary page.
• What your check-ins earn: your streak, stars, points, title and achievements.
• Diary records: when you agreed and to which wording, when you last opened the diary, your device's time-zone offset (so our e-mails reach you in your daytime), and simple usage events such as opening the diary, viewing a question or adding the daily reminder to your calendar. These events never contain your ratings or notes.

We use this information to show you your diary and your charts, to send the weekly recap and the occasional reminder you agreed to, to send the streak gifts you earn (a single-use code for your next order), and to understand, in aggregate, how the diary is used so we can improve it.

Your ratings and notes are never sold and never shared with advertising partners. Only you see them: on your diary page and in your weekly recap e-mail, which our e-mail service provider delivers on our behalf. Your streak, points, title and last check-in date are also saved to your Natural Shilajit customer account.

The diary is a personal habit tracker, not a medical service. Your ratings are your own impressions and are not used to diagnose or treat anything.

You are in control: "I stopped taking it" ends the reminders, the unsubscribe link in any e-mail stops our marketing e-mails, and "Delete my diary" erases your check-ins, ratings, notes, achievements, program and habit ticks at once and removes your streak, points and title from your customer account within a day. We keep only a minimal technical record so that a deleted diary is not re-created automatically. Otherwise we keep diary information until you delete your diary or ask us to, at support@naturalshilajit.com.

We may update this Privacy Policy from time to time.

The updated version will be posted on this page with a new "Last updated" date.

For privacy questions or requests, contact:

Natural Shilajit
Healthy Nutrition Group LLC
Email: support@naturalshilajit.com
Address: 15403 Archwood St, Van Nuys, CA 91406